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Jamey Johnson — In Color

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About this video

Explore the poignant narrative of a country music masterpiece that paints life's memories in vivid hues.

The Song

"In Color" is a critically acclaimed ballad co-written and performed by American country music artist Jamey Johnson. Released in March 2008 as the lead single from his second album, That Lonesome Song, the track quickly resonated with audiences for its deeply personal and reflective lyrics. The song was penned by Johnson alongside Lee Thomas Miller and James Otto.

The narrative unfolds as an elderly man shares his life story with his grandson, using old black-and-white photographs as prompts. Through these images, he recounts pivotal moments, from surviving a cotton farm during the Great Depression in 1935 to fighting overseas in World War II in 1943, and the day he married his grandmother. The poignant refrain, "You should've seen it in color," underscores the depth of emotion and experience that black-and-white photos cannot fully convey, highlighting the richness and intensity of firsthand life experiences.

The Artist

Jamey Johnson, born July 14, 1975, in Enterprise, Alabama, and raised in Montgomery, is a distinctive voice in modern country music, known for his traditional, outlaw country style. Before embarking on his music career, Johnson served for eight years in the United States Marine Corps Reserve from 1994 to 2002.

Johnson initially made a name for himself as a prolific songwriter for other country stars, penning hits like George Strait's "Give It Away" and Trace Adkins' "Honky Tonk Badonkadonk." His raw, emotional baritone and honest storytelling quickly established him as a respected artist in his own right, often compared to legends like Waylon Jennings.

Chart Performance

Upon its release as a single in March 2008, "In Color" debuted on the Hot Country Songs chart. It steadily climbed, eventually peaking at an impressive No. 9 on the Billboard Hot Country Songs chart in January 2009. The song remained an active single on the country charts for a remarkable 40 weeks.

Beyond its country success, "In Color" also crossed over to the Billboard Hot 100, reaching No. 52. The song has achieved significant commercial milestones, earning a Gold certification from the RIAA in June 2010 and later certified 5x Platinum in 2024, recognizing its enduring popularity. The accompanying album, That Lonesome Song, also achieved considerable success, earning Gold certification by April 2009 and eventually platinum status.

Cultural Impact

"In Color" quickly became a cornerstone of modern country music, celebrated for its authenticity and powerful narrative. It garnered significant critical acclaim and industry recognition, winning the prestigious Song of the Year award at both the 2009 Academy of Country Music (ACM) Awards and the 2009 Country Music Association (CMA) Awards.

The song also received three Grammy Award nominations in 2009: Best Country Song and Best Male Country Vocal Performance for "In Color," and Best Country Album for That Lonesome Song. Its profound storytelling and traditional country sound solidified Jamey Johnson's reputation as a revered songwriter and artist, making it a "shut up and listen" moment that transcended typical radio fare.

Fun Facts

  • The music video for "In Color," directed by Shaun Silva, features Jamey Johnson performing in a simple setting, surrounded by over a thousand black-and-white photographs laid on the floor. Many of these were personal photos borrowed from Johnson's own grandmother, which then transition to color as the song progresses.
  • The initial spark for the song came from co-writer Lee Thomas Miller showing Johnson some old black-and-white photos of his grandfather, prompting Johnson to suggest the compelling idea of imagining the stories "in color."
  • Jamey Johnson explicitly stated that he wrote "In Color" as a tribute to his late grandfather, who passed away in 2000 and never knew of Johnson's future success as a singer-songwriter.
  • When "In Color" was first released in 2008, Johnson sported a clean-cut look with short hair and a goatee, a stark contrast to his now-iconic long hair and beard.
  • The album That Lonesome Song, which features "In Color," was initially released digitally in 2007 without a record label before Mercury Nashville picked it up for a physical release in August 2008.
  • The song has resonated deeply with other artists; Scotty McCreery notably covered "In Color," revealing that it was the very first song he performed in a singing competition outside of church in 2009.