Slade's "Run Runaway" video is a vibrant, kilt-clad romp that perfectly encapsulates the band's enduring appeal.
The Song
"Run Runaway" is a track from British glam rock band Slade's eleventh studio album, The Amazing Kamikaze Syndrome, released in 1983. It was also included on their American-only album, Keep Your Hands Off My Power Supply, released in 1984. The song is known for its distinctive Celtic-influenced sound, prominent use of bagpipes, and anthemic chorus, which helped it become one of Slade's biggest international hits in the 1980s. It marked a successful shift towards a more mainstream rock sound while retaining the band's characteristic energy and singalong quality.
The Artist
Slade is a legendary English rock band formed in Wolverhampton in 1966. The classic lineup featured Noddy Holder (vocals, rhythm guitar), Dave Hill (lead guitar), Jim Lea (bass, keyboards, violin, backing vocals), and Don Powell (drums). They rose to prominence during the glam rock era of the early 1970s, becoming renowned for their catchy, raucous rock anthems, outrageous costumes, and powerful live performances. Slade achieved six number-one singles in the UK and are widely recognized for their enduring Christmas hit, "Merry Xmas Everybody".
Chart Performance
"Run Runaway" was a significant international hit for Slade. In the UK, it reached No. 7 on the UK Singles Chart in early 1984. The song also performed exceptionally well across Europe, peaking at No. 1 in Norway and reaching the Top 10 in several other countries including Ireland (No. 5), Germany (No. 19), and Sweden (No. 19). Critically, it broke Slade into the US Top 20, peaking at No. 20 on the Billboard Hot 100, marking their first US Top 40 hit since "Mama Weer All Crazee Now" in 1972.
Cultural Impact
"Run Runaway" helped reignite Slade's career, particularly in North America, where they gained a new generation of fans. The song's unique blend of rock energy and folk instrumentation made it stand out on radio and MTV. It demonstrated the band's ability to adapt to changing musical landscapes while maintaining their core identity. The track remains a staple of 80s rock compilations and is often cited as one of Slade's most recognizable post-glam hits.
Fun Facts
- The distinctive "bagpipe" sound in the song was actually created by Jim Lea using a synthesizer, not actual bagpipes.
- The music video, filmed in a castle in Wales, features the band members wearing kilts, further emphasizing the Celtic theme of the song.
- The video also shows a woman dressed as a Scottish bride, interacting playfully with the band members.
- Noddy Holder's iconic stage presence, complete with his mirrored top hat, is prominently featured throughout the video.